Veera Kortelainen
kortelaisenveera.net
(Info)“Death of Context and Birth of The Core: Graphic Design and Branding in the Umami Era” is a printed essay authored by Veera Kortelainen. The essay discusses the concept of “cultural umami” (coined by Nemesis) from a graphic design perspective. When “viral” became the new “iconic”, context died, and paved way for “the core” to serve as the backbone of informed design choices.

(Scope)Branding Theory
Foresight Theory
Design Research
Cultural Research
Layout Design
Graphic Design
Print Production

(Credits) Authored by Veera Kortelainen
Editing & Proof-reading by Alyssa Meier
Diatype Rounded by ABC Dinamo
Printed in Painopirtti, Helsinki
Production supported by Grafia

2023

(2024)
kortelaisenveera@gmail.com