The city of Kouvola is a mix of urban and outdoors—brutalist architecture and untouched nature. The city’s visual identity is a take on Kouvola-gorpcore; the color palette combines muted naturals with a splash of neon green and the typography borrows from sports. The new set of merchandise comprising of tube scarves, reflectors and other apparel was designed to suit the Kouvola lifestyle.
(Creative Direction) Sasu Haanpää
(Graphic Design) Veera Kortelainen
(Typefaces) GT Pressura Mono by Grilli Type & Druk Wide by Commercial Type

Kouvola visual identity made in Ellun Kanat.
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